We are PIRMA.

PIRMA is an acronym for People's Initiative for Reforms and Movement for Action.

We are an independent and organic collective of concerned Filipinos moving to advance reforms via people’s initiative and referendum. With the citizens’ support, we aim to grant ABS-CBN a people’s franchise via a democratic experiment of a people’s initiative called PIRMA KAPAMILYA.

We endeavor to be a multi-sectoral, non-partisan, inclusive, volunteer-led grassroots movement composed of individuals, groups, associations, coalitions and alliances that enable citizens and communities to reclaim the POWER OF THE CITIZENRY.

We are steered by private sector individuals and volunteers, owing zero affiliation with ABS-CBN but owning full affinity to their cause, its thousands of employees, and millions of Filipino viewers.